Crossing the tracks for a new take on the world-famous Coonawarra region.
Brand Identity Packaging Design
Coonawarra Single Vineyard Cabernet Sauvignon
Marie was approached to collaborate with Cornershop design agency to create a new Coonawarra wine brand with a difference. On the Western side of the Coonawarra railway lies an area that yields fabulous fruit but was previously underrated by wine growers — hence, Over The Line was born. The design playfully plays with historic railway motifs, colours and typography, with the ticket-shaped label featuring a ticket inspector punch hole. Since launch the wine has received great reviews and as a result the range has since been extended.
Coonawarra Cabernet Sauvignon
Coonawarra Single Vineyard Sauvignon Blanc
Historic Australian train tickets. Image by Troy Litten
The geometric lettering on the label was inspired by the sign on the historic Coonawarra Rail Siding
SERVICES
Brand Identity Packaging Design
CREDITS
Designed in collaboration with friends at Cornershop