After years of the same design, The Sydney Fringe Festival was prime for a refresh for its Festival Guide that engaged audiences and reflected its diverse program. 
Great & Small Studio proposed a bold new design that celebrated the creative and colourful Festival. We provided a range of services including design, copywriting and project management. We were also able to use our expertise to provide advice about printing methods  to make best use of the arts festival’s small budget.
The eye-catching fluorescent pink design had huge visual impact, and along with the improved clear layout, the Festival Guide helped to contribute to a hugely successful Festival both in terms of attendance and ticket sales.